To celebrate the reopening of its UK restaurants for delivery and takeaway, KFC has launched a tongue-in-cheek campaign. By playfully teasing fans for their attempts to recreate KFC meals at home, the ad offers a break from the emotional messaging that’s dominated airtime during lockdown.

Chipotle has launched a clothing range using organic cotton and dye made from avocado pits sourced from the chain’s restaurants. With people eager to reduce waste in both the fashion and food industries, Chipotle’s line is an example of how brands can wear their eco values on their sleeve.

As people looked for ways to stay calm and self-soothe during the pandemic, a new love for cleaning emerged. But while ‘CleanTok’ videos may be going viral, it’s green cleaning that’s really got people talking. But what do they expect from brands and products in this growing household segment?

Branded merchandise was once solely found at business conventions and in the wardrobes of fervent fans, but it’s enjoying a renaissance as Gen Yers and Zers seek new ways of expressing their identity. What does this resurgence reveal of the shifting nature of consumer-brand relationships?