Shaving brand BIC has launched Made For You, a range of products that’s designed to be entirely gender-neutral. As traditional gender boundaries continue to dissolve, brands may win support by adjusting their offerings in a way that reflects modern expectations for inclusivity.

As pandemic fears keep people from shopping IRL, brick-and-mortar stores are going the extra mile to get people through their doors. Adidas is aiming for values-led Gen Zers with its concept store in London, which is positioned as a judgement-free fashion zone for young creatives and shoppers.

How are young people balancing their bleak world-view with a distinct sense of humour? Why do values-led Zers sometimes shop unethically? What steps are they taking to safeguard their increased usage of tech? And how will their attitudes to health be shaped by COVID-19?

From magazine covers to small screens, media producers are striving to meet public demand for a level of diversity that reflects reality – but are their efforts enough? Canvas8 spoke to eight Americans about whether they believe mainstream media fairly represents all parts of society.