Plant-based ready meals are becoming more readily available in leading supermarkets across the UK. With people growing tired of cooking at home and looking for alternatives, supermarkets are offering plant-based ready meals at an affordable price.
Despite the boom in restaurant takeaways and deliveries, plant-based brand and former restaurant The Brook has skipped the door-to-door hot-meal boom and turned its focus towards the growing ready-meal market, delivering freshly-frozen vegan ready meals to heat up at home.
Cooking dinner from scratch each night is unfeasible for most Britons, with a lack of time and know-how necessitating some shortcuts. How exactly do meal kits, frozen veggies, and delivery services factor into their nightly plans? Canvas8 spoke to eight people to learn about their supper routines.
Health-concerned Britons back ban on junk food ads
signal·
8 Jun 2021
Research has found that the majority of Britons agree with bans on junk food advertising, both online and on TV before 9pm. As the pandemic refocuses consumer attention on the importance of healthy living, brands are being looked upon to act responsibly in how they market their products.
‘Weight obliviousness’ risks older male Britons’ health
signal·
22 Jul 2021
Research shows that many Britons are unaware that they're overweight. This 'weight obliviousness' has to do with people's self-perceptions, and could be more effectively factored into behavioural change programmes in order for brands to support and encourage greater wellbeing.