While gardening has experienced a surge in popularity during the pandemic, the challenges and science behind the hobby often leave many plant enthusiasts in the dark. Driven by making horticulture more accessible to newbies, Neverland blends tech and plant care in an easy-to-use platform.

Green-fingered retirees were once the archetypal gardeners but now urban Gen Yers and Zers are waking up to the many benefits of tending plants, whether they’re in an allotment, window box, or the home. But how do these garden gurus differ from their parents and grandparents?

With summer in bloom and indoor apathy on the rise, Gen Yers are splashing out on their outdoor spaces. From personalising patios to creating outdoor balcony offices, green-fingered gardeners and amateur plant-lovers are turning their outdoor spaces into multipurpose sanctuaries.

With climate change a pressing threat, Britons are becoming more sensitive to their homes’ sustainable credentials. Shifted priorities due to the pandemic mean that some are now looking for eco-friendliness across everything from utilities to furniture design. So, how can brands tap into this?