Cutting down on alcohol has been on the up for a while, but what about drinkers watching their weight? As pressure mounts on the beverage industry to rein in its appetite for sugary drinks, brands are launching low-cal tipples to help align with drinkers’ health-consciousness.

White Claw shot to success because of its refreshing taste and low-cal allure. Tapping into this hard seltzer craze is Molson Coors’ Lienenkugel Spritzen line – beer lightened up with a splash of seltzer, for health-focused Gen Yers looking to loosen up without adding extra calories or carbs.

Environmental concerns are increasingly influencing people’s purchasing habits across sectors, as evidenced by the growing demand for plant-based ‘meat’ and electric vehicles. But how might these eco-conscious consumers reshape the beer industry? And what can brewers do to be more sustainable?

Across Australia, the popularity of alcohol-free drinks is increasing, as people look to healthier habits as a result of the pandemic. With greater variety in non-alcoholic options, Aussies are recognising not only its high quality taste but also its positive effects on their physical and mental health.