AR filters on social media have become the most widespread form of AR technology, and are being primarily used by Gen Zers getting creative with their appearance and identities. What can the use of these filters tell us about how technology changes the ways we form identities and relate to others?

In the wake of lockdown restrictions and Britons’ inability to physically explore long-dreamed-about holiday destinations, what impact has virtual reality had on the tourism sector and how will it continue to feature in people’s holiday planning and future travel experiences?

As Christmas approaches, parents are looking for ways to keep their children entertained, and the Nat Geo Instagram AR filter is offering edutainment. The ‘Reimagining Dinosaurs’ activation gives kids an up-to-date view of what dinosaurs looked like based on the most recent scientific discoveries.

AR-powered shopping was somewhat fledgling pre-COVID-19, but once many brands were forced to digitise, it was propelled into the mainstream. Unlike some new shopping behaviours, which may fall to the wayside post-pandemic, people see AR as useful and expect to keep using it going forward.