Athleta is launching a digital platform with a mission to empower and connect women on topics from mindfulness to body positivity. People have turned to athleisure brands during the pandemic for comfort and exercise, and these brands are hoping to maintain loyalty through shared values.

As COVID-19 has forced people to spend more time at home, one of the parts of daily life impacted has been office style. How might Zoom meetings and remote working reshape workwear in the long term? And what role can fashion play in creating a sense of normality post-lockdown?

How are people thrifting to find looks that last? Why are fashion's historic elitism and exclusivity losing their allure? How has the pandemic turned getting dressed into a form of self-care? And in what ways are people expecting brands to act for social good?

Without the pressure to dress up for the office, comfort has begun to triumph over style when it comes to working-from-home outfits. Once a wardrobe staple, jeans are losing out to softer, looser-fitting fabrics as people’s sartorial choices reflect their desire to seek comfort in times of uncertainty.