The notion of decolonisation is gaining steam across industries, and as Western-centric cultural capital wanes, marginalised groups are taking centre stage in the entertainment sector. From African diaspora artists impacting global culture to women writing themselves into the sports ecosystem, it’s a moment of reckoning for diverse representation both on- and off-screen.

Crayola's 'Colors of the World' crayon pack is designed to represent a range of skin tones so that children from all backgrounds can accurately draw themselves. The crayons lean into Gen Alphas’ expectations of inclusivity, although some have accused the brand of doing too little too late.

American Girl has introduced their 2020 Girl of the Year doll, Joss Kendrick, a competitive surfer and the brand’s first doll with hearing loss. The boom of inclusive toys speaks to Gen Alpha’s desire for inclusivity, equality, and diversity both in wider society and in their own lives.

There’s been a push for better LGBTQ representation across media and Disney Junior is making an effort to depict gender expansiveness to viewers at a young age. Its childrens show Muppet Babies has released an episode that highlights one character who identifies as non-binary.