Limited real-life interactions in lockdown have led many people to seek out online communications that allow for deeper, more intimate connections. Audio offers a welcome break from screen-based social media, but how can brands best harness this medium to stand out?

Because of the history of diagnostic models and research, ADHD has long been associated with young White boys, while women – especially women of colour – go underdiagnosed. Influencers are looking to turn the tide, raising awareness through accessible information and advice.

Narratives around diversity and inclusion in the advertising landscape have largely focused on race, ethnicity, and gender. Influencer agency Purple Goat is adding people with disabilities to the conversation with an aim to erase tokenism and push for more accurate representation.