Single-use plastic is a known problem in beauty, and while people are eager for sustainable alternatives, many don’t want to sacrifice their beloved routines. Toronto-based start-up Everist is catering to this group with its aluminum tubes, concentrated product, and super-clean formula.

Versed brings clean beauty closer to consumers, by selling its 19 toxin-free skincare products, all priced under $20, at Target stores across the US. The launch reflects people's changing attitudes towards beauty products, coupled with a desire for accessible and affordable products.

With aspirations to be ‘the Patagonia of the beauty industry’, Fluff is an ethical Australian cosmetics brand tapping Gen Zers. Its art deco-style refillable packaging, candid approach to beauty, and focus on keeping things simple shows how to engage mindful young consumers without the fluff.

Long used to store everything from booze to grains to medical specimens, glass packaging is experiencing a resurgence in the beauty sector. But why are contemporary buyers drawn to products encased in this ancient and fragile material? And how can glass packaging influence perceptions of brands?