Animals have become a key part of Australian families, and they’re reaping the benefits. As Australian pet-owners, especially Gen Yers and Zers, embrace the array of new options in the pet-care space, how can brands support pet parents in ensuring their animals are happy and healthy?

The line between pets and family blurs evermore amid calls for pets’ food to better reflect their owners’ dietary values and wider identity. People are emerging from the pandemic with a stronger emotional bond to their pets, and a wave of specialty products is catering to this shift.

With a staycation summer on the cards and pets playing an increasingly central role in people's lives, rather than leaving their furry friends at home, a growing number of Britons are looking to factor their pets into their staycation travel plans throughout summer 2021.

For a new generation of pet owners, spurred on by the pandemic, the emotional health of their animals is more important than ever before. Petpuls’ AI-powered dog collar promises to deepen the pet-owner relationship and provide emotional transparency by giving dogs a voice.