A study has identified that vulnerable groups of people who are overweight or obese but don’t identify as such are not making an effort to lose weight. It suggests that the concept of body positivity is lulling people into a mindset that mistakes an unhealthy weight as empowering.

The Gap has signed a ten-year partnership deal with Kanye West’s Yeezy brand in a bid to usher in a younger audience. With Gen Zers seeking out affordable clothing with cultural cachet without compromising on style and quality, the collaboration exposes both lines to new and niche customers.

The fashion world is acclimating to a ‘new normal’ as people push for greater inclusivity through the body positivity movement. Universal Standard is embracing these ideals by offering high-end basics in sizes 00-40, ensuring that women of all shapes can get clothes that look and feel just right.

Body positivity began as an inclusive movement, but is now dominated by curvy, white women who fit traditional beauty structures. In what ways does the concept of ‘body neutrality’ differ to promote positive self-perceptions? And how can brands help break the cycle of self-hatred?