Mushrooms are having a moment, popping up in everything from supplements to food items to skincare. As the wellness sector continues to boom in the wake of the pandemic, how can brands harness the ‘health halo’ surrounding fungi and help people integrate them into self-care rituals?

After countless outdoor walks and new plant babies, many people have a strengthened sense of connection with nature. The pandemic has made them recognize its importance to their physical and mental wellbeing, and this desire for grounding has manifested in a mushroom boom.

Snacking has become more than just a temporary distraction. This mid-afternoon (or sometimes mid-morning) pick-me-up is being elevated to scientifically aid diets, holistically improve health, and conveniently meet new lifestyle habits. But can these mini-meals really satisfy our hunger?

Meditation and yoga have long been popular, and even more so during the pandemic as people seek ritual and control. A survey has found that people are also increasingly taking psychedelic drugs for mental health needs, showing how faith in alternative solutions isn’t slowing down.