As fears of a recession cause purse-strings to tighten, luxury brands are searching for new ways to reach audiences. Having long relied on the in-person experience, how are fine jewellery firms tackling this challenge? And what will HNWIs prioritise when buying high-end accessories post-pandemic?

Post-pandemic, the luxury watch industry is ready to modernise itself and adapt to attract a broader audience. By blending heritage and lightweight high-performance technology, Breitling is setting an example of affordable luxury for younger consumers with an active lifestyle.

Marriage has long been considered a rite of passage for couples, with the engagement ring sealing the deal. But as societal priorities shift and people rethink what their ideal relationship looks like, they're choosing to celebrate new milestones – and are buying jewellery to mark the occasions.

With luxury shoppers willing to spend big online, digital spaces are evolving to make the online browsing experience as luxe as an in-store one. With access to offline brands, bespoke creations and personal shoppers, Net-a-Porter’s jewellery site brings an online salon experience to a new breed of digitally-savvy luxury shoppers.