Even as beauty becomes more inclusive, products dedicated to male grooming tend to be on the expensive side. Primark’s beauty collection for men is tapping into the growing interest in targeted and accessible male beauty products that move beyond the standard men's moisturiser.

From platinum waves to 'colour melts,' more British men are choosing to express their individuality by colouring their hair. As the cultural standards of masculinity and beauty continue to be challenged and redefined, brands are attracting a new demographic through male influencers and models.

The traditionally female-focused make-up market is steadily opening up to a new demographic – but what are the driving forces behind the male beauty movement? Canvas8 spoke to David Yi, the founder of Very Good Light, to understand how brands can tap into men’s growing interest in cosmetics.

Nailing the perfect beard is no mean feat. But online forum Beard Board is on hand to host constructive aesthetic feedback for beginners and the more experimental. With more men investing in grooming products and cultivating facial hair, peer-to-peer advice sites could be the key to fuzz finesse.