Why are people excited to plan trips even if they’re not travelling? What’s driving a sense of eco responsibility when it comes to leisure? How has hyper-local travel become a way for staycationers to find fun closer to home? And why are people using creative hobbies as a wellbeing boost?

Fully vaccinated and eager to make the most of their time and money after pandemic lockdowns, Boomers – the cash cow of the tourism industry – are set to re-emerge on the tourism scene in a big way. So, how can businesses in the industry cater to the needs and concerns of this cohort?

In the wake of lockdown restrictions and Britons’ inability to physically explore long-dreamed-about holiday destinations, what impact has virtual reality had on the tourism sector and how will it continue to feature in people’s holiday planning and future travel experiences?

In the wake of the COVID-19 pandemic, wellness is taking a central role in people’s travel and leisure decisions, with affluent Gen Yers, in particular, organising trips that put physical and mental health front-and-centre. So, how can tourism brands and hotels best accommodate these tourists?