In the age of mass digitation, finding unique fashion is harder than ever. But unbranded jewellery is a popular way to retain individualism due to its cloudy provenance. While finding logoless pieces is indicative of desires for control, brands can creatively help people re-embrace the thrill of discovery.

Gucci has released a ‘Lunar Year of the Mouse’ collection featuring apparel and accessories adorned with Mickey Mouse. By focusing the line around a nostalgia-inducing character and setting the campaign in Disneyland, the fashion house hopes to meet Gen Y and Z’s desire for playful luxury.

With fashionistas favouring utility and novelty over the flashiness of yesteryear, it would seem that days of the ‘It bag’ are over. What does the popularity of micro bags, convertible totes, and tech-enhanced backpacks reveal about people’s changing expectations of this everyday accessory?

In 2017, Saint Laurent partnered with famed boutique Colette for a collection that celebrated “the traditions and tenets of Parisian culture” – but the range was noticeably short on actual clothes. So, how did a branded Vespa, skateboard, and BDSM paddles aim to broaden the luxury label’s appeal?