The proliferation of plant-based meat products at restaurants and grocery stores across the US has expanded the dining options available to vegans and vegetarians – but their appeal is not limited to those following niche diets. What’s driving more and more omnivores to gorge on meat alternatives?

From cashew milk to burgers that ‘bleed’, plant-based products are shaking up the food industry. But it’s not just vegetarians and vegans tucking into animal-free fare. Rather than picking a side, many omnivores are happily alternating between ‘fake’ flesh and the real thing for the health benefits and novel flavours.

Burger King is looking to readjust its brand legacy by making its menu less meaty and introducing more plant-based options for diners. With people seeking out healthier food and more sustainable meat alternatives, fast-food brands are following suit.

Plant-based ‘meats’ have evolved from a mere curiosity to a legitimate alternative at restaurants and supermarkets. Beyond Meat is a pioneer in this space, but as new products emerge, its dominance isn’t guaranteed. So, how can it secure its status as the premier maker of ‘meat analogues’?