Concerns about sustainable consumerism took a back seat in the first half of 2020 as the coronavirus crisis made hygiene the foremost consideration while shopping. With packaged goods in high demand, how can brands reassure people who want to avoid infection without it costing the earth?

Whether it’s buying a reusable coffee cup, ditching single-use water bottles, or simply recycling, there are countless ways for people to reduce their plastic waste and help to preserve the planet. Canvas8 spoke to eight Britons to find out whether they’re taking such actions and why.

As the temperature gets hotter and the sea continues to rise, increasingly environmentally conscious Britons are doing their bit to reduce their carbon footprint. For many this means consuming less plastic, and in greater efforts to make an effective change people are embracing refill points.

As environmental awareness grows, people want brands to enable them to make easier and more sustainable purchasing decisions when shopping. Marks & Spencer is rolling out its packaging-free refillable programme to more locations across the UK to appeal to sustainability-minded shoppers.