From athleisure to streetwear, fashion is undergoing a shift toward the casual – and future-proof activewear has hit luxury shelves. As people grapple with climate change and a global pandemic, Salomon’s hyper-functional Advance shoe range is giving them the high-performance protection they crave.

Quorn is giving the classic match day pie a planet-friendly makeover with the launch of its meat-free steak pies at Liverpool FC. The move is working to challenge decades-long associations between meat and manliness during half-time at Anfield matches.

Crocs may once have been the punchline of plenty of fashion jokes, but the footwear brand's collaboration with luxury fashion house Balenciaga – an $850 platform clog – demonstrates how the right partnership has the power to shape opinion and sell even the most undesirable of objects.

Scarcity and exclusivity were the pillars upon which the modern sneaker market was built, but with brands rushing to claim dominance through collaborations and countless drops, these factors are losing relevance for many buyers. So, how do sneakerheads now determine the value of footwear?