Despite the pandemic sparking a rise in Older Adults getting to grips with virtual contact, a lack of digital know-how and over-reliance has led to increased feelings of loneliness and poorer mental health amongst Older Adults than those who lacked contact altogether.

How have savviness, loyalty, and a deep appreciation for respect come to define older adults? Why has the COVID-19 pandemic been so influential in their adoption of technology? And how might a rise in multigenerational living arrangements shape their relationships with culture?

Speedrunning is an unconventional esport – one that sees winners decided not by points or kills, but by the clock alone. How has this simple concept captivated millions of gamers across the world? And why is it important for brands to understand niche gaming communities?

Women in India are leading a shift in the narrative around gamer identity, with many women playing more mobile games since the start of the pandemic. As women break down male-centric stereotypes within the gaming world, brands can help by creating more opportunities for women in this space.