The Guardiannewspaper has made a move into the online grocery boom by partnering with Ocado to make shopping for recipe ingredients trouble-free. The collaboration with the e-grocery giant is a novel step towards combining print media with shoppable content.

Walmart and So Yummy have teamed up to create a cooking show that allows viewers to shop recipes straight from the screen. As people seek out seamless digital experiences, the retailtainment format is becoming a no-brainer for brands working to bridge that inspiration-action gap.

Crafting and promoting a strong personal brand is key to finding success as an influencer, but is this creative labour always a solo activity? Canvas8 spoke to Colten Meisner, researcher at Cornell University, about how livestreaming creates a unique interplay between fans and creators.

Gen Z hypebeasts have been a driving force behind the popularity of ‘buy now, pay later’ schemes and luxury mystery boxes. But why exactly are these services so appealing to the young and affluent? And how can brands adapt their offerings to attract these shoppers in a crowded online marketplace?