What impact is Hindu nationalism having on shopping habits? Why are Gen Yers becoming careful spenders? And what role might tech play in changing relationship norms? This Cultural Snapshot uses local stats and case studies to explore the behavioural norms shared by Indian people in 2021.

With the onset of the pandemic, dating apps quickly pivoted to video chats to keep users engaged. According to Bumble, singletons are embracing this new form of courtship, with video calls seen as a ‘pre-date’ that lets people screen their potential matches before meeting up in real life.

Since he was elected as Indian PM, Narendra Modi has championed a home-grown economy that relies on domestic manufacturing and brands. But are citizens interested in buying local? How do personal aspirations, quality concerns, and budgets impact Indians’ shopping habits?

With high broker fees and various middlemen, the process of buying or renting a home can present a lot of hoops to jump through. As people increasingly pivot to digital platforms and services, property tech start-up NoBroker is working to simplify the way urban Indians rent and buy.