The uptake of electric vehicles has boomed since they made their debut in the early 2010s. But with the price point of EVs and entrenched habits proving a barrier to usage, German start-up &Charge is using the loyalty scheme model to make climate change a frictionless part of daily life.

Ridepanda is the first platform of its kind – a one-stop e-ride shop that helps people find the right electric vehicle for their needs. Based in the US, the brand’s early success reflects a burgeoning interest in sustainable, safe, and long-term forms of alternative transport.

Following news of how Facebook data was used to affect voting behaviours in the US, the politics of nudging has come under scrutiny. In advance of Nudgestock 2018, Canvas8 spoke to Rory Sutherland, founder of Ogilvy Change, to discuss what it means to nudge ethically.

Interest in EVs is on the rise, a reflection of an increasingly environmentally conscious population. But much of the marketing around electric vehicles is aimed at men, even though women are engaged and interested in them, leading to a knowledge gap that’s keeping women from buying EVs.