An abundance of new content is what sets Netflix apart from other streaming services. In an attempt to expand its global audience base, it’s acquiring local content, dubbing and subtitling a significant amount of its offering, and creating targeted ads with local talent speaking the local language.

As people come to expect a more human approach from brands, Netflix is using Twitter to converse in, and create, cultural moments. Want to figure out how to nail engagement? Netflix’s Twitter account, which is full of pithy memes, in-jokes, and witty repartee, will show you.

With many considering 2020 a year of poor LGBTQ representation across Netflix's platform, the brand is adapting the queer comic bookHeartstopperinto a TV series. And in a bid to bring diverse narratives front and center, it's being produced under the platform’s family banner.

There’s been a push for better LGBTQ representation across media and Disney Junior is making an effort to depict gender expansiveness to viewers at a young age. Its childrens showMuppet Babieshas released an episode that highlights one character who identifies as non-binary.