F*** You Pay Me is an app that aims to eradicate pay disparity for influencers. Similar to Glassdoor, content creators can anonymously share their experience of collaborating with brands, providing transparency on rates and helping other influencers to get paid equitably.

From Hollywood to the BBC, pay parity is grabbing headlines, but the world of influencer marketing still lacks transparency on the subject. By calling out racial pay disparities between influencers, an Instagram account is shedding light on the industry’s need for greater regulation.

The pandemic sparked major shifts in influencer culture, with traditional celebs making way for more relatable stars and micro-communities fostering clout through shared passions. We know that personal recommendations still matter, but who will exert the most influence post-COVID-19?

From poetry readings to live music tutorials, COVID-19 is transforming the ways celebrities interact with fans. But how are influencers and celebs using or misusing their platforms to broadcast how relatable and accessible they are? And how will the cult of celebrity evolve post-pandemic?