Narratives around diversity and inclusion in the advertising landscape have largely focused on race, ethnicity, and gender. Influencer agency Purple Goat is adding people with disabilities to the conversation with an aim to erase tokenism and push for more accurate representation.

According to research by Pew, Americans with disabilities are less likely to own digital devices and are more reluctant to use the internet. With a continuously growing digital divide, there's an appetite for brands to create tech offerings that are accessible to all.

While people with disabilities have long been overlooked, brands are waking up to the fact that there are 93 million disabled children globally. Inclusive design by mainstream brands provides an opportunity for companies to fuel social change through the promotion of quality of life and equality.

COVID-19 has made in-store shopping a challenge for everyone, but especially those who face hurdles when navigating stores. Neatebox’s free app creates an inclusive and stress-free experience whereby users book assistance in advance and receive personalised in-store service.