It’s well-established that people place more value on things they’ve helped create, but that doesn’t mean everyone will appreciate a custom t-shirt in the same way. Canvas8 spoke to Dr. Anne-Kathrin Klesse, an assistant professor of marketing, to learn how self-image impacts personalisation.

With many people having tried digital health services during lockdowns, whether for workouts or medical check-ups, the benefits of AI for wellbeing have become more and more apparent. Data security remains a top-of-mind concern, but advantages such as ultra-personalisation, impartiality, and clarity are helping to win people over.

From impulse-buys and spontaneous purchases that celebrate reaching a goal to practical gifts that are made to last, the reasons why people might buy gifts for themselves are varied. Canvas8 polled 1,000 Americans and spoke to six people to find out what prompts them to self-gift.

As restrictions ease, the high street is enjoying an increase in footfall yet with e-commerce providing convenience and comfort, it's proving harder to maintain the momentum for in-store shoppers. However, a study finds that gift vouchers are a good incentive to get people back into shops.