The shift to remote working has caused many Australians to rethink their approach to food, affecting not only what they eat, but how and where they prepare it. How can brands accommodate time-pressed workers who want to cook? And how might kitchens evolve in response to the new WFH norm?

The kitchen has become a hub of activity during the pandemic, with home cooking and slower mealtimes on the rise. Leaning into people’s newfound appreciation for all things kitchen, Samsung is launching a range of bespoke fridges to align with Gen Yers' esthetic preferences.

Australian research suggests that people may be seeking bigger cooking spaces or walled kitchens as the pandemic moves mealtimes and working into the home. Property and design brands have the opportunity to provide flexible solutions to consumers looking to adjust their living spaces.

Lockdowns led many people to use food as a route to new experiences during the pandemic. But amid growing demand for fresher, more convenient, and sustainable products, brands face a challenge in delivering innovation beyond gimmicks. So, how can they keep Britons experimenting in the kitchen?