With more time spent at home, the use of voice assistants has risen but many remain wary. What’s important for building trust in these devices? Canvas8 spoke to Jonas Föhr, a marketing and consumer researcher, to understand how people create and maintain trust with voice assistants.

2020 has seen the ‘techlash’ come to a head, with the Stop Hate for Profit campaign leading more than 160 brands to boycott Facebook, while tech CEOs were made to sweat at Congressional antitrust hearings. Yet it’s also been a year in which people have become more dependent on digital services – a situation that’s making some feel uneasy about tech’s role in their lives.

Between the build-up of ‘digital clutter’ and constant distraction of apps, smartphones, and tablets, tech advancements have enveloped us in a binary fog at almost all times. How can minimalism and more mindful usage help preserve mental wellbeing and boost productivity?

Google is advancing its sustainability pledge by showing the most carbon-efficient routes in Google Flights searches. This aligns with a growing consumer expectation that big corporations take on more eco accountability, and support individuals in bridging the action-intention gap.