Since the passing of the Digital Healthcare Act in Germany in late 2019, telemedicine has seen a boost in reputation and popularity. Taking advantage of the tide change, the Caspar Health app offers patients digital connections to care, allowing them to access medical help remotely.

Many Seniors who may have been apprehensive about using technology pre-pandemic have since changed their tune, with telehealth platforms, in particular, gaining more older users. Brands that make these services as easy to use as possible can play a crucial role in Senior well-being.

Typically, privacy is a key worry when it comes to digital interventions in healthcare. But as increasingly sophisticated tech comes to the fore, people are warming to the idea of 'precision healthcare' that closely examines unique medical profiles for more accurate treatment and diagnosis.

Before the coronavirus pandemic, both health providers and patients were reluctant to embrace telehealth, despite the convenience. But attitudes are changing as people see the benefits of going remote. What can brands do to provide the quality of care people expect, but from a distance?