Vintage menswear has firmly entered the luxury category as second-hand clothes are increasingly seen as covetable, rather than second-best. Unique pre-loved clothes give men the ability to 'self-create', fulfilling a growing desire for individual, highly personalized wardrobes.

Where once seasonality and new trends governed people’s relationship with fashion, the combination of increased money worries, rising climate concerns, and a lot of cancelled social occasions due to lockdowns means people are swapping fast fashion for longevity, with a focus on thrifting, upcycling, and sustainable staples.

Cultural memory is getting shorter, with mass digitisation causing people to seek solace in the recent past. But it’s not solely about innocence – ‘nowstalgia’ is fuelled by a desire to reimagine and right perceived wrongs. So, how is a meme mindset impacting Gen Z’s media consumption and style?

Can luxury brands remain relevant in an ever-changing climate? Is slow fashion the future of luxury? How are Gen Zers revolutionising the meaning of luxe? In this part of the 2021 Expert Outlook, we speak to three experts about how people are rewriting the rules of luxury.