People are eating less meat than ever before, but it's not enough to meet the UK government's targets set out in the National Food Survey. Brands are stepping in by providing meat-free alternatives, but more can be done to support Britons in reducing their daily meat intake.

Why are people welcoming indulgent, mood-boosting treats into their lives? How are better-for-you alternatives helping people to optimise their diets? Why are drink choices becoming important markers of people’s identity? And what’s driving the continuing boom in green eating?

A survey has found more men went meat- and dairy-free in January than in previous months. With men looking to be more health-conscious at the start of the year, Veganuary also coincided with Dry Jan – posing a challenge to double down on health concerns by giving up both booze and meat.

Farming animals for cheap meat has proven an incubator for pandemics. With the effects of COVID-19 still at the forefront of people’s minds, how can we drastically curtail the chances of another outbreak, all the while feeding a growing population with diversifying dietary requirements?