With no visible product or service on offer, Nothing Tech was shrouded in mystery when it was announced in January 2021. Despite this, the self-described ‘consumer-based technology’ brand has attracted more than $22 million in investment from both everyday people and big names in the tech world.

Why are people looking for more intuitive relationships with their tech? How are new online spaces giving people more agency? Where will the tech hardware market go once newness is no longer a selling point? And how are people testing their boundaries with AI and tech interference?

Gen Zers are turning to technology to better look after their plants, following a boom in horticulture during the pandemic. Opportunities are arising for digital tools to help new botanists overcome some of their teething problems and engage with often overlooked eco concerns.

As the pandemic continues to upend the experience economy, nostalgic collectors' items have become markers of luxury, as well as a source of comfort and familiarity. Some people have been flocking to the toys of their youth, turning items like Pokémon cards into sought-after luxuries.