In the post-pandemic ‘new normal’, many Americans are facing significant financial pressures, fueling the demand for actionable budgeting guidance. How are personal finance communities on social media meeting this need? And why are old-school tricks winning over tech-savvy savers?

With the pandemic impacting women disproportionately more than men, there’s a need more than ever to create equity within finance. Rainchq empowers women to take ownership of their personal finances and reflects how women are starting businesses that address their core needs.

From job insecurity to recession fears, the pandemic not only took a toll on people’s finances but also their wellbeing. Financial fitness is becoming a holistic health issue, yet given that money matters are often seen as cold and confusing, people are looking for services that offer a thoughtful and empathetic approach.

The number of unpartnered Americans is on the rise and they’re being beaten by partnered Americans when it comes to educational and economic outcomes. As traditional relationship structures get a rethink and new ways of living emerge, they’re looking for support tailored to their choices.