As people approach the holidays, they’re feeling conflicted, with a desire to both save and spend more as the world opens up. Canvas8 polled 1,100 Britons and spoke to nine people to find out how they’re feeling about their finances in the lead-up to the 2021 festive season.

The Delta variant has pushed many Americans to reconsider travel options for their 2021 Thanksgiving and Christmas celebrations. People are sticking to pandemic-era habits, including minimizing social gatherings, and brands can help make the festive season both safe and enjoyable.

Department store chain John Lewis has released its Christmas advert a week early, in reaction to people browsing holiday items on its website. Holiday preparation is indeed taking off early in 2021, with customers willing to spend more, while aiming to avoid stock and delivery issues.

What will Christmas 2021 look like? Aldi is getting in early on Christmas calculations by introducing Junemas. Instead of asking people to wait until December to reclaim the Christmas they didn’t have in 2020, it’s inviting people to enjoy mince pies and family time in June instead.