A survey of EV users has found that while purchases are driven by environmental concerns, drivers remain electric because of an enhanced subjective experience. Meeting human desires, like convenience or aspirational lifestyles, are key prerequisites to make lasting shifts to sustainability.

An increasing sense of emergency around climate change is seeing people’s interest in electric vehicles pique. Yet while more EVs than ever are hitting the market, ranging from e-scooters to luxury cruisers, some obstacles to adoption remain.

The worldwide electric vehicle industry has turned a corner – the number of global plug-in vehicle deliveries is growing higher each year. With people increasingly environmentally conscious, opting for an EV is eco-keen choice. So, what’s driven this change in fortunes and is it sustainable?

The pandemic has been a wake-up call to many about preserving the environment and many British drivers are willing to make the switch to electric cars. With Britons increasingly aware of the eco-benefits of EVs, brands can focus on reducing range anxiety and increasing accessibility.