With over a third of Australians actively reducing their meat consumption, the nation has become a major point of interest for plant-based food producers. At the same time, COVID-19 has ramped up interest in localised food networks. So, how can brands tap into these shifting eating behaviours?

While the US has its fair share of plant-based spots that focus on ‘clean’ eating, with its flavorful food and daring marketing, Slutty Vegan proves the over-the-top, indulgent approach to vegan fare is a winner, especially for an audience that’s often excluded from mainstream vegan culture.

Lockdowns led many people to use food as a route to new experiences during the pandemic. But amid growing demand for fresher, more convenient, and sustainable products, brands face a challenge in delivering innovation beyond gimmicks. So, how can they keep Britons experimenting in the kitchen?

Amidst mounting concerns around climate change, people are thinking more about how their consumption is impacting the planet. Sustainable eating habits – from recyclable packaging to plant-based diets – are becoming ubiquitous and brands in the West as well as in emerging markets are adapting to cater to rising expectations for eco options.