The Institute for Fiscal Studies finds that Britons are unlikely to spend big over Christmas 2021, despite accumulating high levels of savings. With this shopper mindset, companies would do well to cater to more mindful experiences that express a more modest image of the holiday season.

While vaccination efforts have eased health concerns surrounding the 2021 festive season compared to 2020, economic uncertainty remains for many Americans. Canvas8 polled 1,020 people and spoke to eight individuals about their financial situation leading up to the holiday period.

Whether they’re trading stocks on Robinhood or buying into Bitcoin, Americans are eager to seize control of their finances in the wake of the pandemic. But what do they expect from businesses in this sector? Canvas8 polled 1,000 Americans and spoke to eight people to find out.

The Delta variant has pushed many Americans to reconsider travel options for their 2021 Thanksgiving and Christmas celebrations. People are sticking to pandemic-era habits, including minimizing social gatherings, and brands can help make the festive season both safe and enjoyable.