Gen Z hypebeasts have been a driving force behind the popularity of ‘buy now, pay later’ schemes and luxury mystery boxes. But why exactly are these services so appealing to the young and affluent? And how can brands adapt their offerings to attract these shoppers in a crowded online marketplace?

Luxury shoppers experiencing pandemic cabin fever can turn to a unique outlet – a glow-in-the-dark rave range from Balenciaga. As people itch for novel experiences and IRL events, products that can transition from creative at-home activities to long-awaited parties will have particular appeal.

The world of luxury fashion is no stranger to a collab, but few foresaw a mash-up between fashion rivals Gucci and Balenciaga. At a time of great division, the collaboration sends a message of partnership, shaking up consumer expectations of an industry at risk of going stale.

Ferrari has made its first foray into luxury fashion this June after it debuted a sports-inspired ready-to-wear collection consisting of menswear, womenswear, and childrenswear designed by Rocco Iannone. But what prompted the luxury car-maker’s fashion bet and is it likely to pay off?