In Vancouver, Washington, Meals on Wheels is providing subsidized food to elderly citizens in a specially-designed diner. The restaurant also serves the paying public, reducing the stigma of visiting a senior center, and providing an inter-generational social space alongside nutritional benefits.

Despite the pandemic sparking a rise in Older Adults getting to grips with virtual contact, a lack of digital know-how and over-reliance has led to increased feelings of loneliness and poorer mental health amongst Older Adults than those who lacked contact altogether.

For businesses, it’s a win-win. NSW Seniors Festival is an opportunity to invite one of the largest market groups to simply try something new, with government funding to help. In 2020, the NSW Seniors Festival continues to highlight the growing needs and interests of over-60 Australians.

How have savviness, loyalty, and a deep appreciation for respect come to define older adults? Why has the COVID-19 pandemic been so influential in their adoption of technology? And how might a rise in multigenerational living arrangements shape their relationships with culture?