From the pandemic to financial worries to societal upheaval, people are stressed, and they are finding a reliable source of comfort in food. Kraft is tapping into the American psyche by offering a combination of two staple sources of comfort – mac and cheese and ice cream – and it’s been a hit.

Kraft has retracted a provocative ‘send noods’ campaign after it drew criticism and complaints about its sexually suggestive messaging. For some adults and parents, the humor was too risque, with many calling for brands to be more careful about the messaging that children come into contact with.

During the pandemic, people are turning to food for comfort and stress relief. We’re seeing a return to nostalgic favorites and also food as a medium for experience and discovery. So what does that mean for flavor?

Snacking has become more than just a temporary distraction. This mid-afternoon (or sometimes mid-morning) pick-me-up is being elevated to scientifically aid diets, holistically improve health, and conveniently meet new lifestyle habits. But can these mini-meals really satisfy our hunger?