Target’s holiday campaign is encouraging more spending by branding itself as the destination for deals, tapping bargain-hunting Americans who are looking forward to making up for 2020’s holiday season spent in lockdown but who are still cautious about their finances in the wake of COVID-19.

TikTokers are unfollowing celebrities and businesses on Instagram as a method of micro-protest against wealth inequality – triggered by Gamestop. It highlights another way younger people are using social platforms to move as a herd for the issues affecting them most.

Amid economic and political turbulence, the idea that anyone can see success in the US is being increasingly questioned. Canvas8 polled 1,000 Americans and spoke to thirteen people to find out whether they think the American Dream still exists and whether it’s achievable.

In the post-pandemic ‘new normal’, many Americans are facing significant financial pressures, fueling the demand for actionable budgeting guidance. How are personal finance communities on social media meeting this need? And why are old-school tricks winning over tech-savvy savers?