Whether it’s Bella or Cleo, money management is increasingly being outsourced to first-name money apps. Some experts suggest that first-name branding makes financial start-ups appear trustworthy, personable and accessible – traits that seem to be winning over younger generations.

As people approach the holidays, they’re feeling conflicted, with a desire to both save and spend more as the world opens up. Canvas8 polled 1,100 Britons and spoke to nine people to find out how they’re feeling about their finances in the lead-up to the 2021 festive season.

Primark has pledged that regardless of inflation driving up its costs, customers will not be asked to foot the bill, as the brand absorbs the costs itself. With people fearful of rising inflation in the UK, sheltering customers from its impact can have major brand loyalty benefits.

Whether it’s due to job losses or a general wake-up call amid an unexpected economic crisis, Britons are keen to get their finances in shape. But what matters most to them when picking between financial services? Canvas8 polled 1,000 Britons and spoke to nine people to find out.