With Singapore approving the first cell-based chicken for the mass market, the world is warming up to the idea of lab-grown meats. While sustainable alternatives for beef, chicken, and pork are prevalent, a wave of start-ups are hoping to put cultivated turkey, bull, and lamb on the menu.

People in Singapore are increasingly concerned about the environment and are open to making lifestyle changes if it means they’re living more sustainably. Although many are yet to try cell-based meat, a study has revealed that the majority are open to doing so after being educated about it.

In the wake of COVID-19, vegan and veggie alternatives are becoming increasingly popular as people cast a more critical eye on food sources. Disruptor Planty of Meat is ready to jump into mainstream diets with plant-based, eco-friendly ‘meat’ products that are produced in Germany.

With vegan ranges available at supermarkets and fast food chains across the UK, it’s never been easier to adopt an animal-free diet. But who – and what – is helping to bring this formerly niche diet into the mainstream? And how can brands create excitement for those looking to cut back on meat?