The language people use to understand and discuss the climate crisis is changing, according to the OED. The institution has added and amended terms around climate change and sustainability to better reflect people’s sense of urgency and anxiety, as well as divisions around the topic.

With climate change a pressing threat, Britons are becoming more sensitive to their homes’ sustainable credentials. Shifted priorities due to the pandemic mean that some are now looking for eco-friendliness across everything from utilities to furniture design. So, how can brands tap into this?

The effects of climate change won’t discriminate between genders, but research suggests that men may not be doing as much as women to limit their impact on the planet. What stops men from buying eco-friendly goods, and how can brands shift perceptions to ensure sustainability appeals to all?

While more people are actively seeking sustainable modes of travel, finding and understanding eco-credentials has historically been no easy feat. Google is launching tools that help standardise the industry’s green practises, making it easier for travellers to act on their eco-intentions.