Plant-based ‘meats’ have evolved from a mere curiosity to a legitimate alternative at restaurants and supermarkets. Beyond Meat is a pioneer in this space, but as new products emerge, its dominance isn’t guaranteed. So, how can it secure its status as the premier maker of ‘meat analogues’?

Farming animals for cheap meat has proven an incubator for pandemics. With the effects of COVID-19 still at the forefront of people’s minds, how can we drastically curtail the chances of another outbreak, all the while feeding a growing population with diversifying dietary requirements?

Growing interest in plant-based diets helped the market for ‘imitation meat’ grow by 23% between 2017 and 2018, yet there’s still confusion over what’s in these products. With the majority of Americans finding product labels confusing, how are brands making alternative meats easier to digest?

The Chinese government wants to cut its country’s meat consumption drastically in coming years and while vegetarian and vegan eating hasn’t been particularly popular in China, there are signs that the tide of public opinion could be turning. So how is mock meat viewed by China’s consumers?