People often buy into brands because of the people who promote them, but Beaubble is switching things up. By co-creating with influencers, it flips the usual model on its head, building a brand around influencers while at the same time tapping consumer desires for sustainability.

Brands have played an important role in maintaining a sense of normality throughout 2020. But with many events paused and daily routines upheaved, connecting with audiences has been challenging out of the home. How can brands adapt partnerships and messaging to shifting habits and values?

Celeb endorsements have lost some of their power in the social media era, but what makes bloggers, vloggers, and self-styled fashionistas so effective as spokespeople? Canvas8 talked to Alexander Schouten, assistant professor at Tilburg University, about how influencers convince people to buy.

As the pandemic expedited people's digital relationships with brands and each other, the influencer market grew. Since then, more people want to get in on the action. For brands, more influencers help fight fatigue – but as interest grows, protecting workers’ rights is paramount to retain integrity.