After being stuck inside for so long, people have pent-up desires for novel experiences. In response, KFC has launched the House of Harland, a pop-up KFC-themed hotel named after KFC founder Colonel Harland David Sanders, to give people an exciting summer staycation.

Shoppers are looking to their favourite brands to provide immersive, in-person experiences post-pandemic. But how do companies reset their retail strategy without damaging brand identity? Gucci Circolo Shoreditch delivers an experiential retail space offering a fresh insight into house codes.

Fans of Japanese anime often rave about the storylines, action scenes, and musical scores. But for a growing number of Gen Zers, one of the main draws of these films and series is the food. Why are they craving inedible cuisine? And what can brands learn from this niche interest gone mainstream?

Businesses are pumping increasing amounts of cash into innovation budgets, with the pandemic pushing companies to think on their feet and reassess what they do and how it relates to their customers. With people’s lifestyles changing during COVID-19, businesses would be wise to keep up.