From Burna Boy and Tiwa Savage to Mr. Eazi and Davido, young West Africans living on the continent and in the diaspora are part of a closer community than ever and are creating global icons. So how can brands support the relationship diasporans have with their West African roots?

In a climate where representation in media is vital for minority viewers, Netflix’s Strong Black Lead is using its celebratory platform to ensure Black people feel seen. By constructing a collective voice, not only is it bringing people together, but it showcases true-to-life content.

The tourism industry had been one of the hardest hit by the pandemic. But as people regain confidence, many are looking for opportunities to discover new places and cultures. A global Netflix survey points to the importance of film media in inspiring tourism and cultural connection.

Bolstered by the rise of online streaming and a growing youth population, the media and entertainment scene in Nigeria is taking the country – and the rest of the world – by storm. How has the nation’s pop cultural landscape changed and what’s keeping young Nigerians entertained?